2020 is about to end in two weeks. Certainly, this was not a very good year for businesses! The reason is “Pandemic”. Several things have changed this year. Schools & colleges are closed, employees are working from home, people are bounded with many rules and more. A lot of things got changed, you need to upgrade your marketing techniques too.
It’s no secret that search engine optimization or SEO is one of the most effective marketing techniques that help businesses increase website traffic and bring in more qualified potential customers. So, are you ready to dominate 2021? If you want to win in 2021 then hiring a professional SEO agency is the best move.
Are you looking for an experienced SEO company for your business? Agdova Technologies is the best SEO agency that provides result-driven SEO services in Faridabad to outshine your business in the digital landscape. However, if you don’t want to invest in professional SEO services and have knowledge about search engine optimization then you can manage it yourself by following these tips.
Following are the best tips that help you get your website
ranked on the top in 2021:
Local SEO
Local SEO is one of the most important marketing techniques that help businesses attract local customers and boost sales. Well, this pandemic makes local SEO crucial for businesses now. Because of the epidemic, people search for businesses with “near me”. If you have not optimized your website for local SEO yet, it’s high time to focus on local search engine optimization or SEO. You must have a fully updated local listing of your business.
Google My Business is the best way to enhance the local visibility of
your business. A well-optimized local listing not just increases the visibility
of your business but also attracts customers to your business. Do not forget
the review section in the local listing. Reviews have the potential to make or
break a buying decision. So, focus on it.
Optimize for EAT
EAT means Expertise, Authoritativeness, Trustworthiness! This is going to be one of the biggest search engine optimization or SEO trends for 2021. In 2018, the EAT algorithm was only for medical websites that pertain to people’s wellbeing, health, life, or death.
This then
transformed as YMYL - Your Money or Your Life! YMYL was aimed at a website that
pertains to users’ mental health, physical health, wealth, happiness, and
wellbeing. So, it’s imperative to use high-quality and relevant content on your
website.
UX (User Experience) Optimization
User experience plays a major role in the journey of digital marketing. In fact, Google gives more priority to websites that have good user experience. If you want to get your website ranked on the top of search engine result pages then you need to focus on improving the user experience of your website.
Make sure that your website has less load time, good navigation, and
look good on all devices. Keep in mind that UX can make or break the impression
of your website.
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